Meta and Google ads management that compounds.
Meta, Google and TikTok as one architecture, built so every stage feeds the next. Kova does not “run ads.” Kova builds the account structure, the tracking and the testing that decide where the next dollar goes.
The paid stack, end to end.
Strategy, structure, and execution on the three platforms that move the needle for DTC brands and roofers. No outsourcing, and no handoff to a junior account manager: the person who audits the account is the operator who runs it. Paid is one of six disciplines, and it works hardest when lifecycle keeps the customers it wins and positioning gives the ads something sharp to say.
Meta Ads (Facebook + Instagram)
Full-funnel architecture: cold prospecting via Advantage+ and broad audiences, retargeting layers tuned by intent, creative testing with statistical guardrails. Accounts get rebuilt from scratch when needed.
Google Ads (Search + PMax + Shopping)
Branded vs. non-branded segmentation, Performance Max with proper feed architecture, search query mining, conversion-tracked Smart Bidding. Google is treated as a profit center, not a budget sink.
TikTok Ads
Spark Ads, branded creative briefs, and creator partnerships. Organic-style hooks are paired with hard performance targets, built for both reach and direct response.
Cross-channel attribution
Server-side conversions API across all three platforms, deduplicated reporting, and a single source of truth for blended ROAS. Decisions on signal, not platform-attributed inflation.
How Kova runs an account.
Every account moves through the same four phases. No shortcuts.
Audit + restructure
Account teardown, attribution rebuild, creative gap analysis. Every dollar is mapped to an outcome and every leak point named before more spend goes in.
Build new architecture
Campaign structure by intent stage. Audience layering. Creative pipeline operational. Server-side conversions firing clean.
Test ruthlessly
Hooks, angles, audiences, formats, offers. Statistical significance, not gut. Kill losers fast. Compound winners.
Scale the winners
Pour fuel on profitable cohorts. Open new geos and audiences. Diversify the spend base so no single ad set carries the account.
Everything the engagement actually ships.
Not “management.” Working assets, installed in your stack, that keep paying after every sprint.
- 01
Account architecture map
A full rebuild blueprint (campaigns by intent stage, audience layers, budget flow) agreed before a dollar moves.
- 02
Server-side conversion install
Meta CAPI, Google enhanced conversions and TikTok Events API wired so the algorithms learn from clean signal.
- 03
Weekly testing calendar
Hooks, audiences, offers and formats scheduled with significance thresholds, so you can see what’s being learned and when.
- 04
Live blended dashboard
Spend, ROAS, CPA and contribution across all three platforms in one deduplicated view your CFO can trust.
- 05
Creative feedback loop
Performance data feeds the creative pipeline weekly, so next month’s concepts are aimed at what’s already working.
- 06
Friday read-out
What moved, why it moved, and the next three decisions, in plain English, every week.
What this looks like when it works.
An account built to take more budget
The account is structured for scale from day one: campaigns by intent stage, clean conversion signal, and budget moved onto whatever the tests actually support.
No single point of failure
Spend diversified across cohorts, audiences and platforms. One fatigued ad set never takes the month down.
An account you actually understand
Clean naming, honest numbers, weekly read-outs. You always know what your money is doing and why.
Questions, answered.
Which platforms do you actually run?
How fast do results show?
Is there a spend minimum?
Where this discipline does the most work.
The mechanism is the same everywhere, but what breaks first is not. Each playbook below sets out what actually goes wrong in that vertical and what gets built to fix it.
Ready to rebuild your paid stack?
Apply, and Kova goes through your current ad accounts before any call: the leaks it finds, and where your landing pages are losing clicks you already paid for.