Conversion landing pages built for conversions, not designers.

A page that wins an award and a page that takes an order are not the same brief. Kova builds for the second one: mobile-first, speed-optimized, A/B tested, designed around the buyer rather than the design system.

Apply to work with us How it runs

Hand-drawn page wireframes pinned to cork and joined by copper string

Every page in the funnel.

From the first cold-traffic landing page to the checkout itself. Kova builds the entire path from ad click to confirmation page.

01Page 01

Cold-traffic landers

Built for the ad → page handoff. Hook continuity from the winning ad. Above-the-fold proof. Mobile-first design that loads in under 1.5s. Single, focused conversion goal.

02Page 02

PDPs (product detail pages)

For DTC brands on Shopify. Custom Liquid sections. Sticky add-to-cart. Reviews, social proof, rich media. Conversion-tuned upsell logic.

03Page 03

Long-form sales pages

For higher-ticket DTC and info products. Story-driven. Objection-handling. Long enough to convince, short enough to convert.

04Page 04

Lead gen / quiz funnels

For service businesses. Multi-step quizzes that segment leads, qualify intent, and feed clean data into your CRM, so sales calls start warm instead of cold.

05Page 05

Checkout + post-purchase

Cart abandonment reduction. One-page checkout. Post-purchase upsells. Shopify Plus or custom. Built to compound AOV without friction.

06Page 06

A/B testing infrastructure

Statistically significant tests, not vibes. VWO, Convert, or platform-native splits. Decisions on data, not gut.

The build process.

Conversion audit + research

Kova mines your reviews, support tickets and competitor pages, the same customer-language work that drives positioning. Names the top 5 objections. Maps the user’s actual decision journey.

Wireframe + copy

Copy first. Always. Hook, body, objection-handling, CTA. Wireframe second. Design third. Visuals serve the copy, not the other way around.

Build + speed-optimize

Lazy-loaded images. Inline critical CSS. Sub-1.5s LCP. Mobile-first responsive. Tested across iOS and Android before shipping.

Test + iterate

Ship version 1. Test new hook, new offer, new layout against control. Promote winners. Kill losers. Compound the wins.

The build standards Kova holds.

Spec sheetConversion pages

<1.5sLCP build target

1Conversion goal per page

0Untested changes shipped

What a page engagement hands over.

Built pages, the evidence behind them, and a testing program that keeps improving both.

01
CRO forensics teardown
Heatmaps, session recordings and funnel analytics on your current pages: where visitors bail and the evidence why.
02
Objection-mapped wireframes
Every section answers a specific reason not to buy: proof, comparison, guarantee, FAQ, argued before designed.
03
Production-built pages
Mobile-first, sub-2-second loads, zero template bloat, built to convert on the device your traffic actually uses.
04
A/B testing program
Headlines, offers, layouts and social proof tested to statistical significance. Opinions don’t ship; winners do.
05
Conversion event wiring
Every scroll-depth, click and form event tracked so the page feeds the same dashboard as your ads.
06
Iteration log
A running record of what was tested, what won and why, an institutional memory that compounds across every future page.

What a converting page buys you.

More revenue from the same traffic

Every point of conversion rate you win is pure margin, because you already paid for that visitor either way.

Ads that cost less per sale

Conversion rate is the denominator of cost per sale, and it feeds your auction quality signals. The page changes the arithmetic for every campaign in the account, and it is one reason ROAS falls apart at scale when the page never changes.

Learnings that never expire

Every test result feeds the next page, the next ad and the next email. Experiments compound; opinions don’t.

Questions, answered.

What do you build on?

Shopify (custom Liquid sections), Webflow, or clean custom code: whatever your stack already is. No platform migrations required.

How fast are the pages?

Sub-1.5-second LCP is the build target: inline critical CSS, lazy media, compressed assets. Speed is a conversion feature, not a nice-to-have.

How do you test?

Statistically significant A/B splits: a new hook, offer or layout against control. Winners get promoted, losers get killed, and the page compounds.

Where this discipline does the most work.

The mechanism is the same everywhere, but what breaks first is not. Each playbook below sets out what actually goes wrong in that vertical and what gets built to fix it.