Ad creative production that converts.
A production line shipping new tested concepts every month, each one tested against the last. UGC, motion, statics and carousels, built around hooks that stop thumbs, not around creative-director egos.
The creative formats Kova ships.
Every format, every aspect ratio, every platform. Production scaled around your testing velocity, not the other way around. The same angle bank feeds email and SMS, so paid and owned tell one story.
UGC video ads
Creators sourced and briefed for the brand, or your own in-house talent. Fully scripted hooks, structured storyboards, performance-tuned editing. Built to look organic, calibrated to convert.
Motion graphics & animated statics
Product demos, feature highlights, comparison ads, social proof. Motion that earns the scroll-stop and explains the value in under 7 seconds.
Static + carousel ads
Punchy single-frame creative for newsfeed and stories. Carousels for product education, founder stories, before/after. All sizes, all placements.
Hook + variant testing
One concept gets 5-10 hook variants. Same body, different opener. Statistical hook-rate winners promoted into core rotation. Losers killed as soon as the test window closes.
The production process.
Every concept moves through five gates before it touches your account.
Brief + angle research
Kova mines your reviews, support tickets and competitor ads. The hooks come from your customers’ actual words, the same raw material behind the positioning work, not a copywriter’s imagination.
Script + storyboard
Every UGC has a written script. Every static has a structured layout. Nothing ships without being thought through end-to-end first.
Production + edit
Creators record. Editing and versioning are done in-house, by the operator you hired. Multiple hook variants per concept. Caption styles tested. Aspect ratios for every placement.
Statistical testing
3-day minimum testing windows with proper budgets to reach significance. Decisions on data, not vibes.
Iterate winners
Top performers get 3-5 variants: different hooks, different CTAs, different selling angles. Compound the winners until fatigue.
The cadence that actually moves accounts.
What every cycle puts in your hands.
A production line, not a project. Every cycle ends with tested assets and the data that judges them.
- 01
New tested concepts every month
UGC, statics, motion and carousels, with every concept briefed against a specific angle, never “content for content’s sake.”
- 02
Customer-language angle bank
Reviews, support tickets and community threads mined into hooks that use your buyers’ exact words.
- 03
Creator sourcing & briefing
Kova finds, briefs and directs the UGC creators, so you never manage a creator relationship yourself.
- 04
Hook-rate scorecards
Every asset reported on hook rate, hold rate and cost per purchase. Creative is judged like media, not art.
- 05
Ad-account-ready exports
Named, sized, captioned and uploaded in every placement ratio. Zero “can you resize this?” emails.
- 06
72-hour winner iterations
When a hook wins, variant families ship within three days: new bodies, formats and audiences before fatigue starts.
What this does to your account.
Fatigue never gets a head start
A constant feed of fresh tested angles means there is always a new one in rotation before the current one starts to decay, which retires the idea of a refresh cycle.
Creative is the lever on what a click costs
Engagement is one of the inputs the ad auction prices, and the hook is what moves engagement, which makes creative the cheapest thing to change before raising the budget.
Message-market lock
Because angles come from real customer language, ads stop guessing and start echoing what buyers already think, and the page they land on repeats the same promise word for word.
Questions, answered.
How many creatives do we get?
Do you produce the UGC yourself?
Who owns the assets?
Where this discipline does the most work.
The mechanism is the same everywhere, but what breaks first is not. Each playbook below sets out what actually goes wrong in that vertical and what gets built to fix it.
Tired of running the same 3 ads?
Apply, and Kova looks at the creative you are running now before any call, then names the hooks worth testing first.