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The two industries Kova actually works in.

Two verticals, and nothing else. For each one: what usually breaks, how Kova builds the fix, and what an engagement includes, written down so you can see the work before you apply.

Apply to work with us Start with e-commerce
A worktable with a hoodie, a roofing shingle sample, a blueprint and a phone joined by copper thread

01E-commerce & DTC

Brands that sell online, and keep selling.

Catalog and subscription brands usually break in the same three places: creative fatigues faster than anyone makes new ads, privacy changes stripped the purchase signal that made Meta cheap, and the brand keeps re-buying the same customer because nobody built the retention layer. Kova installs the whole engine.

  1. i.Restore the purchase signal. Server-side Conversions API and a clean GA4 event map, so Meta and Google see actual purchases instead of the fraction the browser pixel still catches.
  2. ii.Out-produce creative fatigue. A standing pipeline of tested concepts every month. Losers are cut, winning angles become families.
  3. iii.Own the second order. A Klaviyo flow library and a segmented campaign calendar, so repeat revenue does not depend on the ad auction.
  4. iv.Fix where the click lands. Product and collection pages rebuilt around the buying decision, and landing pages matched to the angle that earned the click.
  5. v.Read one blended number. Spend, revenue, new-versus-returning and cohorts in one view. Budget moves on that picture, not on either platform's claim.
What the engagement includes
  • A full account, tracking and Klaviyo audit in the first 30 days
  • Server-side CAPI and GA4 with a verified purchase-event map
  • Meta, Google and TikTok, in ad accounts opened in your own name
  • New tested ad concepts every month across formats
  • The complete Klaviyo lifecycle, with SMS and list-growth capture
  • Two segmented campaign sends a week
  • A PDP teardown, then one product or collection page rebuilt each month
  • A dedicated landing page for each lead ad angle
  • Quarterly offer, bundle and positioning reviews
  • A weekly strategy call, a monthly review and a live blended dashboard
The full e-commerce playbook Apply to work with us

02Roofing

Contractors who should own their pipeline.

Most contractors rent their pipeline: marketplace leads sold to five competitors at once, calls that ring out because the owner is on a roof, and ad accounts an agency holds hostage. Kova installs a booked-estimate engine the contractor owns, with exclusive-territory ads in your own account and a text in front of every lead within minutes.

  1. i.Your account, your territory. Campaigns inside ad accounts opened in your name, spend on your card, and one contractor per service area.
  2. ii.Geo-fenced by ZIP. Radius and ZIP targeting mapped to where your crews already work, not the whole city.
  3. iii.A page built to book. A landing page for your service area with tap-to-call and a booking prompt, so a click turns into an estimate on the calendar.
  4. iv.Storm kits, staged early. Hail, wind and freeze campaigns built in advance, so they switch on inside a day of a weather event.
  5. v.Tracked to the estimate. Call tracking and server-side events map every dollar to an estimate on the calendar, not to a raw form fill.
What the engagement includes
  • Meta, Google and TikTok local campaigns in ad accounts opened in your name
  • Exclusive territory: one contractor per service area
  • A dedicated page per service line, per city
  • Storm kits with ads, pages and SMS flows staged to launch within 24 hours of an event
  • Past-customer reactivation, inspection offers and referral asks
  • New tested ad concepts every month, built from your job-site photos and crew footage
  • Call tracking, server-side CAPI and GA4 mapped to booked estimates
  • A booking-ready page for every service line and city
  • A strategy call, a live dashboard and a written weekly report
The full roofing playbook Apply to work with us

Proof you can check yourself.

Kova publishes no client results. It publishes its working instead, built from public evidence anyone can re-check.

Teardown21 Sacramento roofing websites, reviewed from the outsideMethodThe order the work runs in, written down in advance

Not sure which playbook fits?

Apply, and Kova tells you which one in the first reply. If the answer is neither, you hear that too.

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