Growth, engineered — not guessed.
Field notes from the desk: account architecture, creative velocity, attribution, and the unglamorous systems that actually move revenue. No growth-hacking fairy dust — just the method Kova runs.
Speed-to-lead: why the first five minutes decide the sale
The research on response time is old but the mechanism has not changed. Why firms are slow is almost never effort — it is a shared inbox, a form that emails instead of triggering, and nobody owning the queue after 5pm.
Read the breakdownWhat a roofing marketing agency should cost
Flat retainer, percentage of spend, pay-per-lead, pay-per-close — four models and the incentive each one actually creates. Including the one term to get in writing before you sign a pay-per-close deal.
Read the breakdownWhere law firm intake actually leaks
Most firms buy more leads when the loss is between the call and the signed retainer. The specific leak points, how to detect each one, and why cost per signed case is the only number that settles it.
Read the breakdownHow Much Should a DTC Brand Spend on Meta Ads?
Forget copying a competitor’s number. Here’s the framework: break-even ROAS from margin, budget as a % of revenue, a real testing reserve. Set spend with math instead of vibes.
Read the frameworkWhy Your ROAS Drops When You Scale (and How to Fix It)
Your low-spend ROAS was never the real number. Why it falls as budget climbs (diminishing returns, creative fatigue, auction saturation) and the fixes that keep scaling profitable.
Read the breakdownMore in the pipeline.
New teardown breakdowns, attribution deep-dives, and build notes publish as they’re written. Want them first? Get on the list →
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