The Kova journal.
Long-form notes on ad budgets, scaling, speed-to-lead and attribution, for e-commerce brands and roofing companies. The thinking behind the method, written down.
New entries when there is something worth publishing, not on a schedule.
Read first.
Every industry · 9 minSpeed-to-lead: why the first five minutes decide the saleOriginal research · 15 min21 Sacramento roofing websites, reviewed for speed-to-leadE-commerce & DTC · 3 minHow much should a DTC brand spend on Meta ads?E-commerce & DTC · 3 minWhy your ROAS drops when you scale, and how to fix it
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