Roofing marketing that books the estimate.

Because a homeowner with storm damage calls three companies and books whichever one answers first. A lead that sits in an inbox for six hours is already lost, not to a better competitor, but to a faster one. Speed is the roofer's to win. Marketing's job is to make sure the phone rings with homeowners worth answering.

The ad works, the click happens, the form is filled in, and then the lead sits: forty calls came in at once, or it is 9pm and the office closed at 5, or the notification went to an inbox nobody opens until morning. Kova's job ends at a qualified homeowner with a name and a number. Answering is the roofer's, and the companies that book the most estimates treat a new lead like a ringing phone.

How visible is that gap from outside? Kova checked and published the working: a teardown of 21 Sacramento-metro roofing websites found 19 stated no response-time promise on the homepage and 16 gave no after-hours answer at all. Public evidence only, with no company named for a shortcoming.

They mean the budget cannot be locked to a monthly plan. Demand spikes hard after a hail or wind event and goes quiet between them, and an account touched once a month misses the week that mattered.

So storm campaigns get built before they are needed. Kova stages hail, wind and freeze kits (ad creative and a landing page) inside the account in advance, mapped to your territory, so they switch on when the weather hits. Between storms the same account runs steady local campaigns for inspections, replacements and service.

Geo-fencing means an ad only shows inside a boundary you draw, such as a radius around a ZIP code or a service area, instead of an entire metro. For a roofer that boundary should match where the crews already dispatch, because a lead thirty minutes outside the territory costs the same to generate and is worth far less.

Kova builds at the radius or ZIP level and layers exclusive territory on top: one contractor per area, so your ads and a competitor's never chase the same homeowner.

Booked estimates. A lead is contact information, and lead count is easy to inflate with cheap traffic. A booked estimate is a homeowner agreeing to a time on a crew's calendar, which is the number that predicts revenue. Signed jobs matter most, but they depend on the on-site sales conversation, which no ad account controls.

Kova optimizes ad accounts against booked-estimate rate, feeding call tracking and server-side events back to the platforms so Meta and Google chase more of the leads that actually book.

Yes, on two timelines at once: a slow rhythm (inspections in spring, replacements through summer, weatherproofing before winter) and a fast, unpredictable spike tied to weather that can hit in any month. A plan has to hold both.

Kova plans the creative and offer calendar around the pattern roofing actually follows, and reviews it before the season starts.

No. Kova works with roofers and with e-commerce and DTC brands, and nothing else. A narrow list is what lets the geo-fencing, the storm kits and the booked-estimate tracking be built properly for one trade.

The Founders Pack is built for a single crew in a single territory. Multi-crew roofers run on the standard engagement.