Shared leadsFour calls
Four roofers, one homeowner.
Marketplaces sell the same inquiry to whoever pays. Kova generates leads that belong to you alone, from ads running in your own account.
The marketing department your roofing company never got around to hiring.
Geo-targeted ads, the creative to run them, and a page built to book estimates, all in your name and run for you every week. Your team answers the phone and wins the job. One roofer per ZIP code.
Ad accounts in your name, a ZIP locked to you while you are a client, and 30 days notice to walk with everything.
A booked-estimate system. Not a lead list.
Anyone can send you names. The money is in the quality of the homeowner and in whether the page was built to book an estimate. Kova builds and runs the ads, the creative and the page for one roofer per ZIP. Your crew handles the calls and the roof.
One roofer per ZIP code.
While you are a client, no ads run for a competitor in your territory.
Ad accounts in your business name.
Meta and Google, with your billing and your data. You keep them if the engagement ever ends.
Weekly optimization and reporting.
One weekly report: spend, leads and booked estimates.
Daily lead-quality filtering.
Junk leads are filtered every day, so the pipeline you see is the one worth calling.
Three-month minimum, then month to month.
Enough time for the system to gather data and prove itself, then 30 days notice to walk.
The roofing growth stack.
Every piece below is built for your company and run by Kova, not handed over as a to-do list.
01
Geo-targeted paid media
Meta and Google campaigns fenced to the ZIP codes your crews actually drive to, aimed at homeowners rather than renters or the next county.
02
Creative production
Ad creative shot and cut for roofing: storm damage, full replacements, financing, and homeowner-voice angles that stop the scroll.
03
A page built to book
A landing page for your service area whose only job is turning a click into an estimate on the calendar.
04
Booked-estimate tracking
Server-side tracking showing spend, leads and booked estimates in one report, optimized toward booked estimates rather than clicks.
You're not buying leads. You're buying lottery tickets.
Any roofer who has bought shared leads will recognize these.
TerritoryNext town
Your playbook, bid against you.
Agencies run the same creative for the roofer one town over. Kova takes one roofer per ZIP, and your territory stays yours while you are a client.
HostageTheir account
Built in their Business Manager.
Leave, and you lose every pixel event, audience and winning creative. With Kova the account is in your name from day one.
Booked estimates, engineered.
Four weeks from kickoff to a system that runs every day. The build starts the week you sign.
Week 1
Account ownership
Meta and Google accounts in your business name. Pixel and Conversions API installed.
Week 2
Creative and page
A landing page for your service area and the first round of roofing creative.
Week 3
Launch in your ZIPs
Campaigns live, geo-fenced to your territory, with tracking verified the same day.
Week 4
Tune and book
Daily junk filtering, weekly targeting work and new creative as the first angles tire.
What Kova puts in writing.
Kova is one person, so only a small number of roofing companies run at a time, and each one gets a build made for its own market.
A number is never promised, because no agency controls whether a homeowner signs. What goes in writing is the work: the accounts go in your name, your ZIP stays yours while you are a client, and you can walk with 30 days notice and keep every asset.
If it is not a fit, you will hear that straight after you apply.
Sayed Sultani, founder, Kova Media
One roofer per ZIP. Is yours still open?
Kova won't take a second roofer in a ZIP it is already running. Apply and you get a straight answer on whether yours is free.
Before you apply.
What does it cost?
That is covered on a call after you apply, once Kova has seen what the build for your market involves. Ad spend is always separate and goes straight to the platforms on your own card, in an account your business owns. For market context, there is a guide to how much to spend on Meta ads.
Why do you only take a small number of roofing accounts?
Kova is one person, and every roofing build is made for one market with its own creative, landing page and geo-targeting. Kova also locks one roofer per ZIP code, which caps how many roofing accounts it can carry at once.
What actually happens in the first 30 days?
Week one, the Meta and Google accounts go up in your business name with tracking installed. Week two, the landing page and first creative are built. Week three, campaigns go live in your ZIPs with tracking verified. Week four, the tuning starts: daily junk-lead filtering, tighter targeting and fresh creative. You get one weekly report: spend, leads, booked estimates.
Who owns the ad account?
You do, from day one. Kova sets up Meta and Google ad accounts inside your Business Manager, with your name on the entity, your billing and your data, and Kova gets partner access. If you end it, you keep every pixel, audience, creative file and dollar of historical data.
What size roofer is this built for?
Established roofing companies with crews to fill and a phone that gets answered. Storm, retail residential and commercial all work. You need budget for meaningful ad spend on top of the engagement, and if you cannot fund consistent spend yet, Kova will say so rather than take your money.
Is there a long-term contract?
A three-month minimum, so the system has time to gather data, then month to month. Cancel with 30 days notice and the accounts, data and creative stay yours.
What if I already have an in-house marketing person?
Even better. They handle community, content and reputation; Kova runs the paid acquisition engine, the landing page and the creative pipeline.
Do you have roofing case studies?
No, and saying so beats showing a dashboard screenshot you cannot verify. What Kova can show is the software the founder built and runs, and a teardown of 21 Sacramento roofing websites built from public evidence. On the call, the screen-share is your own account.
Check whether your ZIP is still open.
Fill this out and Sayed reads it within 24 hours. If you are a fit, the next step is a call that goes through your current ads, pages and tracking. If you are not, you will hear that straight, with no upsells and no follow-up emails.
Application received.
Taking you to the next step now.