RepairMeasure
Tracking.
The pixel stopped reporting and nobody rebuilt it server-side. Every budget call since has been a guess.
Your ads aren’tthe problem. Whathappens after the click is.
Clicks are cheap. Customers aren’t. For streetwear and DTC brands, Kova builds the ads and pages that turn a scroll into an order. For roofers, the same work fills your calendar with estimates. Your team keeps the product and the close.
Ad spend stays on your own card, in accounts your business owns. What it costs is covered on the call.
Every leak is a seam between two vendors. Kova sews them shut.
It is almost always the same short list.
Three repair tickets that turn up on nearly every account. None of them is the ad itself.
RepairRefresh
Creative.
Same three ads since spring. Frequency climbs, cost climbs, and the account looks broken when the account is fine.
RepairConvert
The page.
The click lands on a page that was never built for the ad. The offer is buried, the form is long, and the visitor leaves without buying or booking.
Measurement gets fixed first. Nothing downstream can be trusted until it is.
Two industries. That is the whole list.
This works best between $5K and $100K a month in ad spend. If you are neither of these, Kova is not the right call.
One system, six disciplines.
Usually six vendors. Here, six stations on one thread, built by the same person against the same numbers.
Creative studio
UGC, motion, static, carousel. New concepts every month, tested against the last.
Creative studio
Email & SMS
Klaviyo and Postscript. Welcome, abandonment, post-purchase, win-back. The channel you already own, run properly.
Email & SMS
Conversion pages
Built for the buyer, not the designer. Tested against the page you have now.
Conversion pages
Brand & positioning
A better answer to “why you and not them”, settled before a dollar goes into an ad.
Brand & positioning
Tracking & attribution
Server-side Conversions API, clean UTMs and call tracking. Which ad produced which order or booked estimate.
Tracking & attributionKova is one person and a machine it built.
Most agencies bolt AI onto an existing process. Here the ad operator is the process: Ares is a chat-driven agent written by the person who runs your account. It launches campaigns, builds ad sets, moves budget, researches what is working before it generates creative, and writes the 06:30 briefing.
An operator you cannot audit is not an operator, it is a rumor. Every tool call is on the record, every spending action is confirmed before it runs, and unattended budget changes pass an evaluator that refuses by default. Ares has its own home at ares-ad.com.
Ares · operationsLive
Pause everything with ROAS under 1 and tell me what it was costing.
Paused 3 ad sets across Meta and Google. Combined spend over the last 7 days was $1,284. One ad set on TikTok is below threshold but still in learning, so I left it running.
read_insights · 3 accounts · exact to the cent
pause_adset ×3 · confirmed · reversible
skipped · 1 ad set still in learning
4Ad platforms under direct control: Meta, Google, TikTok, Snapchat.
20Tools the agent can call, from reading insights to building a campaign.
12Installed expert skills it consults before it touches your account.
06:30Your briefing is written before the day starts. Unattended, every day.
No case studies. Here is what you can check instead.
Kova publishes no client results, testimonials or review scores. These are the terms, written into the book before you talk to anyone.
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What is in each
Your accounts, your card, your data.
Ad spend goes on your own card, billed by the platforms, never through Kova, and every account is opened in your business’s name from day one.
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What Kova will not do
No guaranteed results, ever.
An auction-based ad platform has no fixed outcome to promise, and any agency guaranteeing one is making a claim regulators treat as binding.
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Kova’s job ends at the booked call.
Scripts, closing and sales coaching are a different hire, and yours to make.
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What each tool does
The software is Kova’s own.
An AI ad platform and competitor ad intelligence, both built here and screen-shared on the call.
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Who actually runs it
One person, start to finish.
The person who talks to you is the person in the account. Which also means few engagements at a time.
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Read the teardowns
The teardowns are public.
Real funnels pulled apart using only what anyone can see from outside, starting with a review of 21 Sacramento roofing websites.
Audit, build, test, scale.
One thread, four eyelets, always in this order. Spending on traffic before the measurement works is how a year goes by without anyone being able to say what happened.
Audit
Account teardown, attribution check, creative gap analysis.
Build
Tracking rebuilt, campaigns restructured, pages built to match the ads.
Test
Hooks, angles, audiences, offers. Losers off, winners funded.
Scale
More budget behind what works. New geos, channels, audiences.
Your revenue health diagnostic.
Six questions, scored against the checklist Kova uses on every account. No email gate, and nothing is sent while you take it. If you apply afterwards, your score and notes travel with the application.
Question 1 of 6
Question 01
What’s your biggest growth bottleneck?
Pick the one costing you the most sleep.
Question 02
What kind of business are you running?
This shapes every recommendation.
Question 03
Current monthly ad spend?
Across all paid channels combined.
Question 04 · Select all that apply
Channels you’re actively running?
Tick everything that is live today.
Question 05
What’s your current blended ROAS?
Total revenue divided by total ad spend.
Question 06 · Optional
Tell Kova your specific situation.
Not scored. If you apply, this is the first thing Kova reads.
Every engagement starts with a fitting.
Kova takes on few engagements at a time, so it starts with an application rather than a sales call.
- 1
Apply. A short set of questions about the business, the ads and what is not working.
- 2
Kova reviews it. Your site, your ads and your tracking, looked at before anyone gets on a call.
- 3
A call, if it fits. With the person who would run the account. If it does not fit, you are told so, and why.
Questions, answered.
What does it cost?
One engagement, scoped to the business on the call rather than sold off a menu. Ad spend is billed separately, straight to the platforms, on a card your business owns. Three-month minimum, then month to month.
How fast will I see results?
Weeks one and two are instrumentation and audit, so the first thing you get is an honest read of what is actually happening. New creative and pages go live inside 30 days. Kova does not publish a results timeline: a date put on your revenue is a promise nobody can keep, so it does not get made.
What do you need from me?
Access to the ad accounts, whatever you use to track leads, and one person who can answer a question inside a day.
What if it isn’t working?
Dashboards, weekly reviews and KPIs agreed on day one. After the three-month minimum you can leave with 30 days notice.
Questions? Send a message.
Anything on your mind: strategy, fit, your numbers. Kova replies within 24 hours.
Message received.
Kova will reply within 24 hours from contact@kovamedia.agency.
What is Kova Media?
Kova Media is a growth marketing agency in Sacramento, California, founded in 2025 by Sayed Sultani. It works with e-commerce and DTC brands and with roofers, across Meta, Google and TikTok. The ads, the creative and the pages that turn a click into an order or a booked estimate are built and run by one person, so nothing falls between vendors.